Friday, February 29, 2008

Vaseline: Outdoor Advertising for the Blind

Vaseline has taken outdoor advertising to a new level with this one!! How many FMCG brand managers would care to take an extra initiative and market specifically for the visually impaired?? Well, this one did!

Here is an outdoor poster that conveys the brand's message "Your skin is amazing", but the language is Braille. This brand by Unilever is one of the first ones to have started advertising for this segment of the population. Just imagine how much Brand Connect Vaseline can establish with this segment by such an initiative! And don't forget the Brand Loyalty it will achieve amonst the segment!!

Hats off to you Vaseline!!


Anonymous said...

Shopping Surat is Surat’s only and biggest information website which contains information about Surat, Surat business and business directories of the city. Unique thing about this website is that this also provides. Social Networking features. Where one can create profile for free and upload photos make friends. Most important thing is that you can also add your business pages and expose to the world. So, whether you are from Surat or want to know more about surat city, Shopping surat website may be quite beneficial for you.

Anonymous said...

Very nice blog. I liked it. Wallpapers

Anonymous said...

Do you have copy writer for so good articles? If so please give me contacts, because this really rocks! :)

Anonymous said...

hi every person,

I identified after previous months and I'm very excited much to commence participating. I are basically lurking for the last month but figured I would be joining and sign up.

I am from Spain so please forgave my speaking english[url=].[/url][url=].[/url][url=].[/url]

Digital Marketing Agency said...

Thank you for a great post.

Affity Solutions said...

Thanks for your ideas. You can also find the details on Affity Solutions, at the Internet marketing company Australia. The main object of the Affity Solutions is to provide quality web services and is among the few software development company in Australia.