Friday, February 29, 2008

Vaseline: Outdoor Advertising for the Blind


Vaseline has taken outdoor advertising to a new level with this one!! How many FMCG brand managers would care to take an extra initiative and market specifically for the visually impaired?? Well, this one did!

Here is an outdoor poster that conveys the brand's message "Your skin is amazing", but the language is Braille. This brand by Unilever is one of the first ones to have started advertising for this segment of the population. Just imagine how much Brand Connect Vaseline can establish with this segment by such an initiative! And don't forget the Brand Loyalty it will achieve amonst the segment!!

Hats off to you Vaseline!!

6 comments:

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