Saturday, March 10, 2007

Innovation in Billboards to Attract Attention


Billboards have been one of the oldest and the most prevelent tools for outside promotion. But today one sees hundreds of them in a day and it is becoming increasingly tough for marketers to make an impact on the people with their billboards.
To break the clutter, instead of glitzy and colourful billboards, some marketers have started using Transparent or Blurry Billboards.

Transparent Billboards are completely transparent like the one advertising Nike. Blurry Billboards blur the scene behind them as people look at them like the one promoting Mustang. These catch the eye of the people much more than the hackneyed billboards that one finds all all around oneself.