- Ahead in adoption
- Exposed to media
By “Ahead in adoption” it is meant that Network Hubs are early to adopt or reject an idea or an offering than the others.
They are “Connected” in the sense that they are more cosmopolite i.e. more oriented towards the outside world.
It has been observed that opinion leaders generally travel more than an average individual. They make more out-of-town trips. Today, this behaviour is complemented by virtual travelling i.e. surfing more and more websites on the internet.
Opinion Leaders often serve as ‘local experts’ because they are well-informed since they always want to learn more. Because of this trait of theirs, it is not unusual to see many people approaching opinion leaders for advice on what to purchase and what not.
Network Hubs are “Vocal” not because they are necessarily out-spoken, but because they voice their opinions more often.
And finally, they are more exposed to media. This may be true because they read more magazines and watch more advertisements or because they themselves are part of the media. This is why many marketers approach personalities and experts, who are more exposed to the media, to talk about their products in person or in editorials.