The world of Interactive Advertising is endless. It was innovative to see Urinal Advertising changing the face of interactive advetising. But HAUB (Heat Activated Urinal Billboards) have taken it to a new level!!
HAUB uses heat sensitive ink technology. This innovative medium combines high definition colour graphics, hidden by "disappearing ink" delivering an interactive message to a captive audience... A perfect strategy to get your message across.
Used successfully in a "Drunken Driving Campaign" in New Zealand, it is a perfect Billboard to deliver any message to a male audience. Strategically placed in the corner of a urinal, (yes that's correct... studies show that 8-10 males prefer the corner), it's sure to generate interest when a male enters the bathroom.
The heat in a male's urine starts filling colours in the image and thus delivers the message! The automatic flush from the toilet re-sets it for the next unsuspecting visitor... A perfect repetitive marketing tactic.
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