Monday, July 9, 2007

Heat Activated Urinal Billboards

The world of Interactive Advertising is endless. It was innovative to see Urinal Advertising changing the face of interactive advetising. But HAUB (Heat Activated Urinal Billboards) have taken it to a new level!!
HAUB uses heat sensitive ink technology. This innovative medium combines high definition colour graphics, hidden by "disappearing ink" delivering an interactive message to a captive audience... A perfect strategy to get your message across.

Used successfully in a "Drunken Driving Campaign" in New Zealand, it is a perfect Billboard to deliver any message to a male audience. Strategically placed in the corner of a urinal, (yes that's correct... studies show that 8-10 males prefer the corner), it's sure to generate interest when a male enters the bathroom.

The heat in a male's urine starts filling colours in the image and thus delivers the message! The automatic flush from the toilet re-sets it for the next unsuspecting visitor... A perfect repetitive marketing tactic.

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