What exactly is marketing? Does reading Kotler, knowing the theories of Segmentation, Targeting and Positioning and having the ability to impress people with the knowledge of the same make one a successful marketer! There is much more to marketing that one needs explore to be successful. So here is an attempt to such an exploration.
Innovative advertising is what you need to make an impact, to break the clutter. American Express did just that to great succes in this advertisement. A highly recommended view on Youtube. Follow the link given above.
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