Tuesday, April 1, 2008

Brand Equity Unfolded

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In the last post we have seen a general definition for ‘Brand Equity’ . Once that has been understood, now it is time to look at what Brand ...
166 comments:
Monday, March 10, 2008

Brand Equity – What exactly is this!!

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‘Brand Equity’ is a very often used and misused phrase. This phrase is present in almost every text that one reads about marketing in gener...
29 comments:
Friday, February 29, 2008

Vaseline: Outdoor Advertising for the Blind

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Vaseline has taken outdoor advertising to a new level with this one!! How many FMCG brand managers would care to take an extra initiative an...
4 comments:
Saturday, February 23, 2008

Applying Aristotle's Philosophy to Branding!

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"More than hard assets, branding has more to do with the soft assets of an entity (generally a product or a service)". This statem...
5 comments:
Wednesday, February 13, 2008

Post-it® Note Persuasion: A Sticky Influence

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In a recent study by Randy Garner from Sam Houston State University it has been shown how a personailzed "Post-It" note along w...
126 comments:
Tuesday, February 12, 2008

Contextual Marketing: Arrive Alive Tries it Out!

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Contextual Marketing , as the term suggests, means creating an impact using the right product with the right message when the consumer is th...
Monday, September 10, 2007

Customer Satisfaction and Customer Loyalty

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It is being observed across the world that customer satisfaction has little correlation with customer loyalty . 80% of customers who defect ...
2 comments:

Avon Nail Fortifier: Print Creative

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Carrying on with the tradition of acquainting you with some of the best print creatives of the world, here is one that was used in Sao Paulo...
2 comments:
Sunday, August 26, 2007

PRIYAGOLD Valuation by Brand Finance... But How is this Valuation Done??

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Recently, the valuation of Surya Foods’ flagship brand PRIYAGOLD was done at Rs.1200 crores . This gave the Noida-based food company reason...
5 comments:
Wednesday, August 22, 2007

Product Patronage Matrix

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Product patronage Matrix is an interesting concept that was introduced by Louis P. Bucklin in his book titled 'Retail Strategy and Clas...
124 comments:
Saturday, July 21, 2007

Bhopal Medical Appeal Campaign : A Testimony to the Power of Advertising

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Here is one of the eight ads from the Bhopal Medical Appeal Campaign that have been doing rounds in the west since 1994. Many people say tha...
Saturday, July 14, 2007

Multilevel Marketing (aaproach companies like Tupperware and Avon follow) is different from Buzz!

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Buzz is nothing but all the word-of-mouth that exists about a product. This buzz travels through invisible networks where each node is a ...
13 comments:
Monday, July 9, 2007

Heat Activated Urinal Billboards

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The world of Interactive Advertising is endless. It was innovative to see Urinal Advertising changing the face of interactive advetising. ...
171 comments:

Very Strong Tape by Penline, Malaysia

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Penline is a Malaysian stationary company. They have been coming up with creative and high-impact outdoor and print advertisements for a con...
8 comments:
Tuesday, July 3, 2007

Identify Network Hubs for Word-of-Mouth Marketing

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The structures through which Word-of-Mouth spreads are similar to networks as shown in the figure below. There are certain hubs that are con...
2 comments: