Saturday, May 12, 2007

Billboards by ActionAid India

ActionAid is an international anti-poverty agency working in over 40 countries, taking sides with poor people to end poverty and injustice together.

In India, they are working with more than 300 civil society organizations and over five million poor and excluded people in 24 states and two union territories.

Their focus is on the rights of India’s most marginalized communities: Dalit and indigenous people, rural and urban poor, women, children and minorities. These groups face an acute lack of access to and control over resources, services, and institutions.

The organization pays special attention to those in vulnerable situations such as people living with chronic hunger, HIV/AIDS or disability, migrant and bonded workers, children who are out of school, city-dwellers without a home, and people whose land or livelihood is under threat.

Recently, they installed billboards in Delhi to generate concern for homeless people.

I came across this and thought that I should include it on the blog, not only to display the innovation in communication but also to contribute to the promotion of the cause.

Log onto for more information.

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