Even the Church needs to Market itself!

It is a well known fact that the popularity of the church has been on the decline. Probably the biggest challenge facing the Pope is to revive the glory of the church that it has been losing of late.

The church has finally realized that just like any other business entity, even it needs to market itself! The CedarCreek Church has launched an aggressive campaign to promote itself. In order to attract people’s attention, eye-catching billboards showing defamation of the church by Satan have been installed.

A website named SatanHatesCedarCreek.com aims at reinforcing the faith in God and attracting people towards the church.

The website clearly shows an act of repositioning the church’s image to match the interests of the people today. The language used in the texts is very “common-language” so that it can hit a chord with the target group. A more modern and open-minded image is displayed which is evident by the following extract from the website:

“Come casual, as you are. Tattoos, piercings- not a problem. Whether you’re married, single, single again, you are welcome at CedarCreek and we’re here to help you in life’s journey. Oh yeah, if you have kids, they’ll love it too.”

There are also live online-feeds available at http://www.cedarcreek.tv/. One can also find out information about any events that the church is organizing at all of its campuses.

Visit the website at:

http://www.SatanHatesCedarCreek.com

Innovation in Billboards to Attract Attention

kuchh

Billboards have been one of the oldest and the most prevelent tools for outside promotion. But today one sees hundreds of them in a day and it is becoming increasingly tough for marketers to make an impact on the people with their billboards.

To break the clutter, instead of glitzy and colourful billboards, some marketers have started using Transparent or Blurry Billboards.

Transparent Billboards are completely transparent like the one advertising Nike. Blurry Billboards blur the scene behind them as people look at them like the one promoting Mustang. These catch the eye of the people much more than the hackneyed billboards that one finds all all around oneself.